Moms are known for their multi-tasking abilities. However, when running a business along with managing home and raising your children, you need to work smarter. MomPreneurs are famous for attending business calls while feeding their fussy toddlers or writing business emails, while telling a story to their 5 year old. True, for every entrepreneur, time is money! And for MomPreneurs, time is money and more! No MomPreneur can do without a killer time map in place.
When you try to take care of all the business operations on your own, your productivity actually gets hampered. For instance, if you run a copywriting business and there are too many projects in the pipeline- you may not be able to do justice to all of them. The quality of your work may get affected or you may not be able to finish your project within the timeline. With so much on the plate, where’s the time to market your services and expand your business? Time to work smart. Start outsourcing!
One of the common concerns of budding MomPreneurs regarding outsourcing is ‘whether they are making enough to hire talents for certain tasks?’
If cost is your concern, then why don’t you raise the prices of your services or products by 10%-15% to cover up the outsourcing cost? By outsourcing to specialists, your brand identity will surely improve and as a result, you can successfully establish your credibility in your niche.
Optimize your Business
If you are weak in the tech area like me, hire a tech-team to take care of your requirements. Or, if you don’t have the required Photoshop skills, get your business creatives done by a qualified graphic designer. These days, a business needs to invest in content marketing, in order to sustain in the market. But, if content creation is not your forte, hire someone who is really good at it. Outsourcing the right tasks to the right people will make your business flourish.
Once you start outsourcing, you will be able to focus more on areas that you are really good at. As a result, you will find yourself more efficient and be able to do more work in a given time than before! For example, if you run a handmade jewellery business, focus more creating them or procuring them. You can hire someone to do the marketing for you.
Pleasure of an Automated your Business
With outsourcing, you can go for a weekend getaway in peace. For example, if you own an e-commerce store and have outsourced your marketing needs, even when you are away on a vacation, your business ads are managed and run. Thus, outsourcing gives you a lot of flexibility as an individual, so that you can spend quality time with your kids and husband.
Spread the word
When you place ads looking for talents, you indirectly spread the word about your business. Also, it helps in growing your professional network. For instance, the designer who I outsource my graphic requirements puts me in touch with his clients or associates, who are looking for quality content. Or the guy who I outsourced the customization of my WordPress theme has connected me with other fellow Mommy bloggers, through whom I have successfully grown my e-commerce business. The experienced service providers often giving some great ideas that is beneficial for your business.
The Right Way to Outsource
Outsourcing, definitely proves to be a boon in the life of a MomPreneur. But be very cautious who you outsource the tasks to. Check for work samples, or valid credentials. Also, remember, communication is the key to outsourcing success. When you outsource, you must let the service provider know your exact requirements, deadlines etc. If you fail to do so, outsourcing may not be that great an experience for you. Your involvement in the project along with the expertise of the service provider is responsible for successful running of your business operations.
Start by making a list of tasks that you can outsource. Next start looking for able service providers who can execute the job to your satisfaction. You can checkout outsourcing platforms such as freelancer, elance, Guru, oDesk etc. In fact, there are several groups on Facebook through which you can connect with freelancers for your business needs too. Just make sure you select the right candidates.
Do you have any special tips for outsourcing? Or would like to share your experience with outsourcing?